The Digital Marketing Environment at Makro Markets in Uzbekistan.

During this time, most media audiences moved from TVs to social media community on social media sites such as Facebook, Instagram, TikTok and Telegram due to affordable internet transmission and the use of smartphones. The power of social influence, advertisement in various ways, can be used efficiently by Makro in each social media. The mobile penetration rate of Uzbekistan, for example, is 31.30% in 2018.Of the 32,365,000 inhabitants in Uzbekistan, 10,142,000 total mobile users (Datareportal, 2020). As of January2020, social media consumers had crossed 3.20 million, making purchases and distribution of online food more attractive for companies like Makro.

Importance of Blogging in Business

According to Charlesworth (2018), digital marketing has three goals: increasing sales, improving customer service, and developing a brand. Any company that wants to be competitive in digital marketing should concentrate on these three goals. Blogging is one of the most common and useful methods for doing this. In today's world, customers want to know everything there is to know about a product or service before they pay for it. As a result, nearly every company now has its own blog. A blog is thus the first digital point of touch for prospective consumers for a specific brand.

Here are few statistics on blogging:

Marketers are 13 times more likely to see a good return on their investment.

According to 55% of advertisers, blog content is their top target in inbound marketing.

Nearly 80% of businesses who use blogging as part of their communications campaign said it helps them engage with consumers.

In today's world, 82 per cent of companies agree that blogging is crucial to their success.

Blogging has a lot of benefits, but it also has some drawbacks.

A strong blogging strategy is one of the easiest ways to build a brand reputation and provide knowledge about goods and services.

The composition of the customer avatar targeted to engage with blogging

Because of integration, the terms target demographic, consumer persona, and customer avatar will all have the same meaning. Using consumer personas and consumer archetypes, the product and target market are identified, analyzed, and built in depth. When it comes to blogging, understanding the target audience is important. A company can plan and sell a product or service using a personality profile. The more you know about your clients, the more you will be able to build and deliver their goods or services. Individuals read the blog and discover that their problem has been solved. Makro selects an optimal or best customer to represent each target customer. It will put Makro have the best and most reliable customer support.

Types of People Who are Blogging

People of the following categories will make up the target audience:

The one who is responsible for your payment. The guy that your personal brand is aimed at the most. It could be an employer, an investor, a customer, or someone else entirely.

The one that has power over the one who pays you. A business partner, coach, customer, or salesperson is an example of someone who fits this description. You will win their favour and affect the individual who will pay you if you gain their loyalty and approval.

Assistant. Individuals who assist you in putting your career strategy and brand strategy into action. Family members, colleagues, coworkers, coaches, and anybody else that may help are also examples of supporters.

Any examples of brands integrating blogging

First and foremost, you should identify the channels that we discussed in the previous paragraph to give you a quick overview of what they are. When working with digital strategies such as Content Marketing, getting your website to the top of Google SERPs must be a top priority. Organic search should direct prospects to pages that specifically reflect who you are and what you sell.

That means the material must be important to the viewer, enticing them to go on in the buyer's path. And you can do so by implementing SEO (search engine optimization) techniques such as connection construction, correct keyword use, and website loading speed optimization.

The current digital trends in relation to blogging

Blogs have the ability to be highly effective at lead generation. Indeed, blogs are so common that B2B businesses that have them produce 67% more leads than those that do not. This is due to the fact that consumers do not actively discuss items; however, they conduct at least a dozen searches every day, post relevant posts with their colleagues, and research trending topics. The most common trend in blogging is that post length is increasing, with an average reading time of seven minutes.

Blogging has evolved into an essential component of any marketing strategy. Did you know that websites with blogs usually have 434 trillion more pages indexed than those without? Blogs were also ranked as the fifth most dependable source of online content.

Blogging: Search Engine Optimization

It is possible to miss thousands of views of blog material due to a lack of SEO. The easiest way to get the best search engine returns is to integrate SEO into your blogging approach on purpose. This entails preparing ahead for the keyword term that each article will concentrate on, as well as adding relevant headings, subheadings, keywords, and internal and external links to expand the number of visitors.

The use of blogging to identify some industry success stories

Ryan Biddulph is a writer who works on creating and monetizing content when on the go. Ryan grew up in New Jersey and loves exploring and blogging about his adventures. He keeps a blog called "Blogging from Paradise," where he documents his trips to different countries. He is still very vocal on other bloggers' blogs, regularly commenting on their posts, earning him the nickname "Comment King." Ryan worked in a number of jobs since graduating from high school and college. He does, though, describe how his life changed drastically when he began working as a security officer. At this point, he vowed to do something that would give him the fulfilment of liberation. After getting dismissed from his security officer role, he put his plans in motion.

Makro Market Analytics

Tracking web traffic is an essential aspect of blogging. Even the most basic web technologies allow you to monitor website traffic and draw conclusions based on the information. If your blog's primary aim is to draw buyers for your product, for example, you'll need to set up a number of resources to help you track individual visits and customer hits.

The success of a blog is best assessed using a combination of quantitative (for example, the number of views) and qualitative (for example, the number of comments) measures (such as readability).

Below is a list of metrics to keep an eye on:

Search traffic: as well as traffic from social networks. As well as direct visits to web sites. To improve search traffic, it is necessary not only to customize articles for SEO but also to work on the headlines. Get the appealing and clickable (but not clickbait).

The number of likes: saves, and comments on a post. It is also important to identify the most viral content, as determined by repost.

Good content: It is important to note that in the pursuit of communication, it is important not to overdo it with amusing, hype, and scandalous materials.

Here are the numbers for my blog over a one-month stretch.